Importance of Strategic Planning for Financial Sustainability in Rural Businesses
The Porteira Aberta Empreender project, recognized for its interaction with micro and small rural producers, constantly seeks practical solutions for the challenges of agribusiness. Through weekly polls carried out in its YouTube community, the project identifies the main difficulties faced by rural producers and seeks to shed light on opportunities for improvement. In a recent survey, the central theme was the management of rural businesses, and the results pointed to a crucial challenge.
According to the results of the survey promoted by Porteira Aberta Empreender, planning was identified as the biggest challenge in the management of rural businesses, with 43% of the votes. In second place, financial control was cited by 28% of respondents, followed by property management with 18%. The definition of strategies was also mentioned, although by a smaller portion of 11% of the participants. These data reveal the main areas of concern for rural producers in relation to the management of their businesses.
Comments and experts corroborate the importance of planning for success in the field. Rural producers highlighted the need for efficient strategies to guarantee the financial sustainability of their businesses. Sebrae, a reference institution in supporting entrepreneurs, reinforces that planning is the main factor for success in family farming and in any investment. Planning means knowing the business deeply, opening paths for the acquisition of resources and the implementation of continuous improvements.
For effective planning, Sebrae advises identifying key sectors of the business and defining clear strategies for each stage, from production to financial management. The search for constant innovation is also essential to anticipate and mitigate future risks. In a published article, Sebrae details essential actions for a simple and practical business plan, offering a valuable guide for rural producers.
Thinking about helping rural producers, Sebrae offers several resources to improve management and planning. The institution offers a free 2-hour online course on "How to develop a business plan", ideal for those looking for a practical and quick guide. In addition, the PNBOX Sebrae platform emerges as an innovative digital solution, offering 14 tools for the creation of complete business plans online, facilitating access and the development of a robust strategic planning.
Given the scenario presented by the Porteira Aberta Empreender survey and Sebrae's guidelines, it is evident that planning is a fundamental pillar for the successful management of rural businesses. Producers who prioritize strategic planning, financial control and the search for knowledge and management tools, such as those offered by Sebrae, will be better prepared to overcome the challenges of agribusiness and guarantee the sustainability and growth of their enterprises in the field.
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